The Challenge

Sobi approached our agency to create a series of social media videos highlighting the journey of ITP patients and the challenges they face. The goal was to raise awareness and foster empathy through authentic, relatable storytelling.

The Solution

I led the design of all animation assets, including character design, illustration, and visual styling. The videos combined these bespoke visuals with thoughtful, yet minimal animation and messaging to communicate each story with warmth and sensitivity.

The Result

The final animations brought greater cohesion, a touch of warmth and professionalism to Sobi’s social channels, creating a more engaging and flexible visual toolkit for future content.