The Challenge

I was tasked with redesigning social media assets for Sobi, a biopharmaceutical company. The existing visuals closely followed the global brand but felt overly simplistic and lacked visual impact. The brief was to create a more dynamic and cohesive set of templates that could work both individually and as part of a grid formation on social platforms.

The Solution

I developed a versatile set of layouts that incorporated brand-aligned iconography, photography, and text treatments. Each template was designed with modularity in mind—allowing for consistent messaging while offering enough variety to keep the feed visually engaging. The designs balanced clarity with visual interest, reinforcing brand recognition while elevating the overall social presence.

The Result

The final assets brought greater cohesion and professionalism to Sobi’s social channels, creating a more engaging and flexible visual toolkit for future content.