The Challenge

Following a successful rebrand for HBH Salons, the team asked me to design a customer app that would serve as both an inspiration hub—similar to Pinterest—and a tool for booking and managing appointments. The key challenge was to reflect the salon’s warm, social atmosphere in a digital format, while staying true to the newly developed brand guidelines.

The Solution

I created a user-friendly interface built around the brand’s inviting visual style, using soft colours, friendly type, and conversational copy. The app featured mood boards for saving hairstyle inspiration, social elements like trending looks and stylist spotlights, and intuitive booking tools with real-time availability and reminders. Every design decision focused on enhancing both functionality and the personal, community feel that defines HBH’s customer experience.

The Result

The final app extended HBH’s welcoming, social environment into a digital space, offering both inspiration and convenience. It reinforced the brand’s USP and deepened customer engagement beyond the salon visit.