This project has been partially redacted, and client details have been concealed for compliance purposes.

The Challenge

The client approached our agency to refresh and rebrand their existing social media assets. While the core product was effective and data-driven, the visual identity on social channels lacked consistency and didn’t reflect the supportive, user-focused and friendly nature of the platform.

The Solution

We began auditing their existing assets to identify gaps in tone, visual hierarchy, and brand cohesion. From there, we, as a team developed a refreshed suite of social templates—balancing clean, medical professionalism with an empathetic, calming aesthetic. Soft colour palettes, accessible typography, and clear iconography helped improve readability and build trust. All work shown here in this case study are my own concepts relative to the brief. Assets shown within this case are those contributed to the project by myself.

The Result

The rebranded assets gave the platform a more polished, cohesive and approachable online presence that resonated better with its target audience.